Your Revenue Target ≠ Your Goals
When you talk about next year’s goals with your team, there is a WRONG way to describe them. It goes something like this . .
When you talk about next year’s goals with your team, there is a WRONG way to describe them. It goes something like this . .
It’s September. You are setting your plan to build your 2025 plan. And the starting point to your future? Your past. Because if you can’t
And it’s not on your balance sheet. And it probably isn’t baked into your 3-year plan, 1-year operating plan, or OKRs. Every CTO knows the
I don’t blame the VCs. I don’t blame the bankers. I don’t blame the CFOs. We need to look in the mirror. Everyone who spouts
Use your Operating Plan
Words matter. And highly functioning leaders know it. I’m not talking about mission statements, lists of “things we know to be true,” or other motivational
Sure . . . VCs and investment bankers will talk to you about your gross margins. And it makes sense. It is one of many
Don’t get angry. I’m not saying you need to write a new job posting for a Chief Metrics Officer. (Besides, our marketing leaders have claimed
jargon alert – if you don’t work with SaaS companies, I didn’t write this for you. Sorry. I have a secret for you. Your LTV/CAC
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